By Vivina Ndlovu
ZIMTRADE IS facilitating the participation of Zimbabwean companies at the Zambia Agricultural and Commercial Show (ZACS) 2026 in Lusaka, where local exporters will seek new market opportunities in Zambia and the wider Southern African region.
The exhibition, scheduled for July 29 to August 3, is expected to attract more than 1 300 exhibitors and over 200 000 visitors from more than 20 countries, providing Zimbabwean businesses with a platform to engage buyers, distributors, agents and investors from across the region.
Companies from sectors including agricultural inputs and equipment, processed foods, fast-moving consumer goods (FMCG), building materials, services and light industrial products are expected to participate under a coordinated national presence organised by ZimTrade.
The show is regarded as one of Southern Africa’s largest and most established multi-sector trade exhibitions, bringing together players from agribusiness, manufacturing, commerce, services, public institutions and development organisations.
For Zimbabwean exporters, the event provides direct access to the Zambian market, one of the country’s key regional trading partners, while also offering opportunities to establish business links that can open access to other markets within the Southern African Development Community (SADC) and the Common Market for Eastern and Southern Africa (COMESA).
Zimbabwe has maintained a strong presence at the exhibition over the years, with local companies securing distribution agreements, agency partnerships and long-term supply contracts.
Some firms have also used the platform to establish a permanent presence in Zambia and strengthen their participation in local supply chains.
Previous editions of the exhibition have generated demand for Zimbabwean agricultural inputs and machinery, processed foods, FMCG products, industrial equipment and construction-related products.
Product demonstrations have remained a key feature of the show, particularly for agricultural machinery and technical solutions, allowing potential buyers to assess product performance and suitability for the market.
The proximity of the two countries, coupled with established transport links and trade facilitation measures such as the Chirundu One-Stop Border Post, continues to make Zambia an attractive export destination for Zimbabwean companies.
Shared consumer preferences, similar agricultural systems and long-standing commercial ties between the two countries have also contributed to the acceptance of Zimbabwean products in the Zambian market.
Participating companies have been encouraged to leverage the exhibition to identify new business opportunities, strengthen existing relationships and explore prospects for sustained export growth.
