By Gugulethu Mpofu
PREPARATIONS FOR the Trade Directory of Zimbabwe 2027 are now underway, with businesses across the country being encouraged to begin expressing their interest in participating in the upcoming edition from July 2026.
For many years, the Trade Directory of Zimbabwe has been a platform for showcasing local businesses, products and services.
As Zimbabwe’s business environment continues to evolve, so too must the ways in which businesses are presented, promoted and connected to potential customers, partners and investors.
The 2027 edition therefore marks more than just another publication cycle.
It represents an opportunity to strengthen the directory’s reach, relevance and value to participating companies.
While printed publications remain important, particularly in business meetings, exhibitions, conferences and trade missions, digital platforms have become an increasingly important part of how organisations promote themselves and how stakeholders access information.
The directory will continue to be available in print, providing a tangible resource that can be distributed to business support organisations, trade promotion institutions, embassies, investors and other stakeholders.
At the same time, efforts are being directed towards expanding the publication’s digital presence to improve accessibility and visibility for participating companies.
This evolution reflects a broader understanding that business promotion today requires a multi-channel approach.
The upcoming edition will introduce expanded advertising opportunities for businesses wishing to promote their products, services and brands.
Alongside print advertising options, the directory will incorporate new digital advertising opportunities designed to extend visibility beyond the publication itself.
Preparations are beginning earlier than in previous years to allow for broader engagement with the private sector and to give companies sufficient time to prepare their participation materials.
Businesses interested in being featured are encouraged to begin considering how they would like to present their organisations, including company profiles, fliers, product information and other supporting content.
The 2027 edition will also continue to capture the diversity of Zimbabwe’s business landscape. From agriculture and agro processing to manufacturing, mining, tourism, technology, services and emerging industries, reflecting the breadth of economic activity taking place across the country.
Businesses interested in securing a company advertising listing are encouraged to express their interest early as preparations progress.
Similarly, organisations wishing to explore advertising opportunities in either the print publication or associated digital platforms are invited to begin engaging with the process from July 2026.
Further information regarding participation packages, advertising options, submission guidelines and key publication timelines will be communicated in the coming months.
As work on the 2027 edition gathers momentum, the focus remains on creating a publication that better reflects today’s business environment while providing companies with more opportunities to be seen, discovered and connected.
The Trade Directory of Zimbabwe 2027 will not simply be an update of previous editions, but a step towards a more visible, accessible and digitally connected platform for showcasing Zimbabwean business.
