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By Gugulethu Mpofu (Opinion) ENCOURAGING SIGNALS are emerging from China for Zimbabwe’s exporters of horticultural produce. This came out during the Seminar on the Establishment on the Entire Agricultural Chain for Zimbabwe, held from 7-21 August 2025 in Beijing, China. The seminar revealed that Zimbabwe’s produce is well-positioned to meet the changing demands of Asia’s most dynamic […]

By Karen Bvurere (Opinion) ZIMBABWE, BEING a land-linked nation, possesses significant untapped potential for its exporters. While geographical constraints like limited direct port access present challenges, the country’s membership in key regional trading blocs such as the Common Market for Eastern and Southern Africa (COMESA) and the Southern African Development Community (SADC), provides a powerful

By Dorcas Makotore ZIMTRADE, IN partnership with Mercy Corps, hosted the Manicaland Business Market Actors Symposium from 3-4 September 2025 in Mutare. The symposium was organised to foster dialogue across different sectors in recognition of the importance of collaboration in driving economic outcomes. Running under the theme “Strengthening Resilient Market Systems for Women and Women-led

By Kudakwashe Tirivavi ZimTrade is facilitating the participation of local companies, for the second consecutive time at the Windhoek Agricultural and Livestock Show (WALS), running from 30 September to 4 October 2025. The Show remains one of Namibia’s largest exhibitions, attracting more than 100,000 visitors annually, including buyers, government representatives, farmers, and consumers from across

By Runyararo Mukahanana THE RECENT participation of Zimbabwe at the 20th Malaysia International Halal Showcase (MIHAS), held from 17-20 September, has positioned the country as a reliable supplier of value-added products, including processed foods. The showcase also provided participating companies with an opportunity to learn from emerging and leading trends in the halal market. This

ZIMTRADE, AND partners including the Zimbabwe Investment and Development Agency (ZIDA), the Confederation of Zimbabwe Industries (CZI), the CEO Africa Roundtable, the Zimbabwe National Chamber of Commerce (ZNCC), and the Zimbabwe Tourism Authority (ZTA), will host the Africa–Nordic Business Roundtable from 2-3 October 2025 at Elephant Hills, Victoria Falls. The Business Roundtable, organised on the

By Archford Mabuka ZimTrade is set to break new ground as it leads a delegation of Zimbabwean companies to the Middle East Natural & Organic Expo 2025, scheduled for 17–19 November at the Dubai World Trade Centre in the UAE. This premier trade event, held under the theme “Redefining Clean and Sustainable Living”, is the

AVOCADO, A fruit which is often referred to as the ‘green gold’, is one fruit which has since been gaining global popularity, more so due to its rich nutritional profile. The fruit is packed with vitamins, healthy fats, and minerals, which makes it a favourite among health-conscious people. In Zimbabwe, avocado consumption is very common,

By Karen Bvurere ZIMBABWE’S HONEY production is transitioning from a small-scale venture to a high-potential export industry, driven by global demand for natural, organic products. To achieve this, ZimTrade and its partners are implementing targeted programs that empower rural producers and ensure their honey meets the stringent quality and ethical standards of lucrative international markets.

By Nozipho Maphala (Opinion) IN TODAY’S competitive market, delivering quality products and building a strong brand are essential for growth. For Zimbabwean businesses aiming to expand into exports, technical intervention programs have now become one of the most powerful tools for unlocking new opportunities and standing out in a highly competitive export environment. Expert guidance