By Alex Mutandi
THE DEMAND for Fast-Moving Consumer Goods (FMCG) in Rwanda has always been robust, driven by increasing consumer spending power.
Zimbabwean products have gained a reputation for their quality and affordability, making them a popular choice among consumers in the region.
This came out of the interactions with potential buyers at the Kivu Summer Beach Expo and Exhibition in Rwanda, which took place from August 18-23, 2025.
ZimTrade showcased an array of Zimbabwean products on behalf of local companies.
The ZimTrade stand inundated with visitors, all eager to sample and purchase Zimbabwean FMCG products such as biscuits, processed meats, snacks, sauces, breakfast cereals, peanut butter, jam, cooking oil, baking flour, ready to drink juices, and sweets.
The exhibition provided a valuable opportunity to connect with potential buyers and partners, and many fruitful discussions were held during the event.
The quality and taste of the products were widely praised, and many visitors were impressed by the variety and range of products on offer.
Since 2021 Zimbabwe and Rwanda have consistently held business engagements annually to try and connect businesses and increase trade.
These business engagements, which have alternated being held in Kigali and Harare, have provided a platform for both governments and businesses to find areas of incorporation.
This active approach has seen trade between the two countries increase by 50 percent with Rwanda’s imports from Zimbabwe increased by 52 percent, and exports to Zimbabwe have seen an eight percent increase, over the past 4 years (2021- 2024), according to Rwanda Development Board.
Zimbabwe participating in trade shows such as Kivu Summer Beach Expo and Exhibition in Rwanda, does more to increase the countries products across different regions in Rwanda.
Most notably, in Rubavu and Rusizi districts which are also in close proximity to eastern and northern DRC market.
This approach has the potential to open new markets for Zimbabwean FMCG products, increasing their reach and accessibility to consumers in the region.
As a member of the Common Market for Eastern and Southern Africa (COMESA), Zimbabwean companies trading with Rwanda will benefit from duty-free concessions, simplified trade procedures and enhanced competitiveness potentially leading to increased exports and revenue.
For optimal logistics costs, the Beira-Dar-es-Salaam-Kigali route stands out as the most efficient and cost-effective option, with a delivery lead time of 12 to 16 days.
Alternatively, air freight is a suitable choice for perishable or high-value exports, such as blueberries or chilled meats, that require faster transportation.
The success of the Kivu Summer Beach Expo and Exhibition has demonstrated the strong demand for Zimbabwean FMCG products in the region. It has also highlighted the potential for Zimbabwean companies to expand their reach and increase their exports to new markets.
