By Luckson Chimundiza
THE ARTS and crafts sector in Zimbabwe has become a key driver of export earnings, community development, and improved livelihoods, showcasing the nation’s rich cultural heritage to the world.
Exports of arts and crafts have played a vital role in improving livelihoods and supporting Zimbabwe’s economic recovery.
With the assistance of ZimTrade, there has been an increase in the number of Zimbabwean artisans who are growing their exports to diverse markets, including South Africa, the United States, Ethiopia, the United Kingdom, Spain, Namibia, China, Denmark, Germany, and beyond.
The strong demand for the country’s arts and crafts is a testament to the exceptional artistic talent within Zimbabwe, with artisans leveraging a wide range of skills to create diverse products that meet the needs of various markets.
While the sector has achieved remarkable success, feedback from these international markets indicates a growing demand for enhanced quality and refined production processes.
In response, ZimTrade, in partnership with the Germany-based Senior Expert Service (SES), is stepping up efforts to empower artisans in Masvingo and Manicaland through targeted technical support, aimed at further elevating their capacity and competitiveness in the global marketplace.
The intervention by experienced experts from Germany will play a key role in boosting exports from Zimbabwe’s arts and crafts sector.
Over the past decade, from 2013 to 2023, Zimbabwe’s exports of arts and crafts have remained stable, with minimal fluctuations.
Notably, exports of art, collector’s pieces, and antiques grew from US$5,4 million in 2020 to US$10,1 million in 2023, marking an impressive growth of approximately 100 percent.
Whilst the sector has recorded growth, there remains untapped opportunities.
ZimTrade aims to increase the sector’s contribution to Zimbabwe’s total export earnings through technical interventions and capacity building.
The global arts and crafts market, valued at approximately US$42,88 billion in 2023, is projected to reach around US$70,33 billion by 2032, with a compound annual growth rate (CAGR) of 5.6 percent.
This market growth necessitates careful consideration and strategic adjustments to our production procedures to maintain and expand our international market share.
On-site technical interventions and assistance programs are highly effective, particularly when providing specific and relevant recommendations.
Zimbabwe is home to exceptionally talented artisans, and with the right support, there is room to increase in foreign currency revenue, enhanced living standards, and a more developed society.
