By Karen Mukwedeya
WITH JUST about over 350 days left until the world convenes in OSAKA, Japan for the 2025 World Expo, preparations for Zimbabwe’s participation are progressing well.
Zimbabwe has been participating at previous editions of the World Expo.
The Expo 2025 OSAKA will be held in Osaka, Japan for 6 months starting April 2025.
Zimbabwe will take advantage of this participation to attract investment and expand on the various opportunities in trade and tourism, all of which fall in line with our current vision and goal to make Zimbabwe a upper-middle class economy by 2030.
Zimbabwe will be participating under the theme “Beyond the limit” at Osaka Expo 2025.
This theme, which is inspired by the nation’s Vision 2030 mantra of becoming an upper middle-income economy and the president’s mantra “Nyika inovakwa nevene vayo, ilizwe lakhiwa ngabanikazi balo”, is in line with the expo theme “Designing future society for our lives”.
The theme is also a reflection of the huge strides that Zimbabwe has made in its development path, overcoming the challenges that came its way such as illegal sanctions, natural disasters and the Covid-19 pandemic.
The measures put in place by the Second Republic have seen the country implementing some of the largest projects in Africa, a true testimony of how we are living the theme “Beyond the limit”.
For the upcoming Expo 2025 Osaka, Zimbabwe aims to deepen an inclusive approach, making sure everyone across the country plays a part in the planning and preparation.
To tap into the potential of young designers across the nation and encourage them to participate in the Expo, the organisers of Zimbabwe’s participation ran a competition for logo design.
The logo will be an integral part of the total communication and marketing strategy for Zimbabwe.
Zimbabwe’s participation logo is expected to creatively communicate the country’s theme and spotlight the country on the world stage.
The logo was unveiled by the Minister of Foreign Affairs and International Trade, Honourable Ambassador Frederick Shava in Harare on 28 March 2024.
