Building Export Readiness

The result of your self-assessment will provide you a status of your export readiness, with specific focus on your weakness areas, i.e where you require capacity building. This could be:

  • Enterprise Development – to help you make your company/factory export ready-in terms of skills and manpower, resource efficiency, compliance to international standards & norms, enterprise infrastructure, modernisation of machinery & equipment, use of technology & innovation, productivity, among others;
  • Product Development – to help you improve your product acceptability in the target market(s)– in terms of adaptability to the market’s needs &  requirements, packaging & labelling, quality, design, and compliance to standards; and,
  • Entrepreneurship Development – to help you understand export business, with focus on processes and formalities, trade documentations, negotiations, marketing, cash flow management, PR, networking, customer acquisition, accessing credit & finance, costing and pricing, business protocol & etiquette, customer-care, and branding, among others.

Once you have submitted  the survey on-line,  an officer from ZimTrade will contact you to discuss your weak points and assist you to improve your export readiness.

To help build and strengthen the export readiness of Zimbabwean exporters, ZimTrade organises a wide range of capacity building training programmes focusing on the enterprise, products and the entrepreneurs.


The ZimTrade Marketing and Branding for International Competitiveness (MBIC) Training Programme is a capacity building and customised export training for Zimbabwean enterprises, which aims to develop and enhance export skills. The Programme was reviewed and rebranded with the assistance of the International Trade Centre (ITC), under the EU-funded Trade and Private Sector Development Programme (TPSDP).

The training is targeted at existing, potential and emerging exporters. Course content covers the following modules, among others:

  • Optimizing Value Creation and Retention (the use of brands, certification marks as well as other differentiators for value adding)
  • Foundations in Export Marketing (Negotiation and Selling Skills)
  • Identifying Market Opportunities
  • Marketing Strategy and Planning
  • International Marketing Mix (includes Customer Value Proposition)
  • Export Documentation

The MBIC Training Programme is generic and targeted at the community of exporters at large.

Plans are to modify modules to suit segmented or selected exporters as well as particular industry and/or sectors. Participants are recruited directly by ZimTrade.